The Challenge:

The 2 Johnnies Podcast wanted to create a memorable and effective way to engage fans while promoting their upcoming live event, Pints in a Field 3 at St. Anne’s Park on June 7th, 2025. They needed a solution that not only captured audience interest but also converted that interest into potential ticket and merch sales at future events.

The Solution:

Solution: CrowdPage Contest

Using CrowdPages, we developed a seamless engagement and ticketing funnel:

• Interactive QR Code Campaign: Fans at events and online were invited to scan a QR code, leading them to a dedicated contest page.
• Contest Call-to-Action:  Visitors were encouraged to sign up for the mailing list to stay updated on all things The 2 Johnnies. As an incentive, they were automatically entered into a draw for a VIP trip for two to the Pints in a Field 3 event.
• Redirect to Ticketing Page:  After submitting their email, participants were redirected to the ticketing page to purchase tickets for future shows, creating a smooth transition from engagement to sales.

Results:

The campaign exceeded expectations:

• High Engagement Rate: Over 56% of participants who scanned the QR code submitted their email for future communications
• Increased Mailing List Growth:  The contest successfully grew The 2 Johnnies Podcast mailing list by 1583 leads, providing a valuable channel for ongoing fan engagement.
• Boosted Ticket Awareness:   By redirecting participants to the ticketing page, the campaign created awareness and momentum for future ticket sales.

Impact

The CrowdPage contest proved to be an effective tool for bridging fan engagement with tangible business outcomes. By combining a strong incentive with an intuitive user experience, The 2 Johnnies Podcast was able to:

• Strengthen their connection with fans.
• Build anticipation for their June 2025 event.
• Position future shows for higher ticket sales success.

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