The Challenge:

• Enhance Fan Engagement: Create a memorable in-stadium experience by distributing branded LED wristbands to 15,000 fans.
• Data Capture: Collect fan information, including name, email, zip code, and phone number, with the option to express interest in various ticketing products across season, group, partial and premium ticket options.
• Promote Ticket Sales: Incentivize fans to submit their data by offering a chance to win two suite tickets to a future home match.
• Build Marketing Lists: Encourage fans to opt into marketing emails from the New York Red Bulls and Audi, with specific interest in ticket products.

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The Solution:

CrowdSync provided 15,000 branded LED wristbands, which were distributed to fans upon entering the stadium. Each wristband featured a QR code that directed fans to a CrowdPages data capture form. The New York Red Bulls incentivized fan participation by offering a giveaway for two suite tickets to a future match.

Results:

This fan data capture campaign was a resounding success, achieving several key objectives:

• The 4,536 QR code scans demonstrated strong engagement from fans with the activation.
• Of those scanned, 2,494 fans completed the form, providing valuable insights into fan demographics and preferences.
• A high percentage of fans 67.8% (1,690) opted into receiving promotional emails, further expanding the marketing list for both the New York Red Bulls and Audi.
• The data collected on fan interest in ticket products revealed valuable insights for future sales strategies

Conclusion:

The collaboration between the New York Red Bulls, Audi, and CrowdPass resulted in a highly effective fan engagement and data capture campaign. The combination of branded LED wristbands, QR code technology with CrowdPages, and an enticing giveaway encouraged fans to actively participate, while the data collected provided actionable insights for future marketing and ticket sales efforts.

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