The Challenge:

• Amazon Music aimed to deepen its understanding of festival goers' and dedicated listeners’ music streaming preferences.
• They sought to gather feedback on the fan experience at the Amazon Music Terrace.
• The goal was to capture valuable demographic data while keeping attendees engaged and entertained.
• The challenge was to collect this data from a dedicated group of music enthusiasts and streamers without disrupting their festival experience.

The Solution:

• The integration of CrowdPass technology led to a successful data collection, with 1,472 out of 2,660 attendees providing valuable survey data.
• CrowdPass developed customized iPad and iPhone interfaces, ensuring a high response rate and accurate data capture.
• Amazon Music gained deep audience insights, including streaming preferences, age ranges, and brand affinity, helping refine marketing strategies and enhance future festival experiences.
• The LED wristbands served as both a data collection tool and a source of entertainment with vibrant light shows and contributing to the festival atmosphere.

Conclusion:

By leveraging CrowdPass’s innovative NFC technology and customized data capture solutions with CrowdPages, Amazon Music was able to understand listenership at Outside Lands. The success of this initiative not only provided valuable data but also enhanced the fan experience, and gave Amazon sponsors a chance for more visibility onsite.

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