The Dallas Cowboys and the Philadelphia Eagles faced off at AT&T Stadium in Dallas, TX for Sunday Night Football in November. CrowdSync Technology supplied 75,000 LED Wristbands to the entire crowd, which were to be used for 3 distinct purposes.
The first was an AT&T Sponsorship Activation, which took place before the game and the entire stadium glowed AT&T’s blue during a video presentation. The second was for in-game events and celebrations of the home team, the Dallas Cowboys, scoring. The third, and most important, was an activation during half time for the owner of the Dallas Cowboys, Jerry Jones. Mr. Jones was inducted into the NFL Hall of Fame in 2017, and the entire halftime show was a celebration of his accomplishments and dedication to the organization.
The wristbands featured 3 logos: the Dallas Cowboys Star, the AT&T logo, and the official logo of the NFL Hall of Fame.