In 2017, Dallas Cowboys owner Jerry Jones was inducted into the NFL Hall of Fame for his life of service to the NFL and to the Dallas Cowboys organization. The team and AT&T wanted to create the best possible experience to celebrate the induction for Jerry Jones, the team, and the Cowboys fans.
CrowdSync Technology supplied 75,000 LED Wristbands, branded with the logos of the NFL Hall of Fame, the Dallas Cowboys, and AT&T to light up the stadium in celebration of Jerry Jones and the Dallas Cowboys. AT&T Stadium lit up AT&T Blue for a sponsorship activation and gold during the celebration, the color of the NFL Hall of Fame.
